Convenience for parents and guaranteed food safety for children are the primary drivers of growth for the kids’ snacking market in India today, with the category evolving to become an increasingly important dietary occasion in the country.
Australia’s largest organic children’s snacking brand Whole Kids is expanding its presence in its strongholds of ANZ with plans to enter local Aldi stores, as well as launch products into South Korea via a partnership with Baby Shark creator Pinkfong.